TRAVEL PROPERTY ACCELERATOR
We help hotels, cruises, restaurants and destination experiences enter the market, build channel partnerships and grow with their partners.
01 / ABOUT ALTRISE
ALTRISE helps international hotels, cruises, restaurants and destination experiences turn their distinctive strengths into market opportunity. We bring together product positioning, Chinese-language localization and trade development so partners can understand, include and take products to market. By reducing the back-and-forth between local DMC partners and travel agencies, we build partnerships that support sustained growth.
02 / SERVICES
Market Insight
Understand the audiences, travel demand and channel opportunities that fit your property.
Market Strategy
Define your core advantage, product positioning, communication platform and practical market plan.
Local Market Representation
Represent your brand locally and build ongoing relationships with travel agencies and local DMC partners.
Business Development
Help partners understand Greater China travel trade needs, list products and progress sales from first enquiry through booking support.
Chinese-language product information, sales materials and product training help partners understand what makes your property distinctive and take it to market with confidence.
03 / ALTRISE PARTNERSHIP ECOSYSTEM
Drawing on market representation, travel product planning and channel development experience, ALTRISE connects your commercial goals with partner needs. We help travel properties, local DMC partners and Greater China travel trade build shared understanding, move collaboration forward and create value for every side.
Travel Properties
OUR CORE CLIENTS
Closer market fit and stronger travel-trade access.
Sustained opportunities for growth.
ALTRISE
TRAVEL PROPERTY ACCELERATOR
Local DMC Partners
More agency partnership opportunities.
More competitive destination products.
Less friction, faster coordination.
Greater China Travel Trade
Distinctive products with Chinese-language and multimedia support.
Faster product listing and booking progress.
01 / Supporting Travel Properties
MARKET FIT
Build more compelling positioning around real Greater China market needs.
CHANNEL OPPORTUNITIES
Build relationships with travel agencies and local DMC partners to open new business opportunities.
FEEDBACK FOR GROWTH
Turn first-hand market feedback into product improvements and a stronger base for long-term growth.
02 / Creating Value for Local DMC Partners
DEMAND & OPPORTUNITY
Connect agency product needs with opportunities that strengthen destination appeal in Taiwan.
PRODUCT COMPETITIVENESS
Develop compelling products with properties and coordinate suitable commercial terms.
FASTER COORDINATION
Respond to bespoke needs faster and reduce repeated checks, manual work and communication.
03 / Supporting Greater China Travel Trade
DISTINCTIVE PRODUCTS
Turn unique experiences into compelling itinerary content and sales highlights.
CHINESE-LANGUAGE & MULTIMEDIA SUPPORT
Provide clear Chinese-language information and multimedia assets for planning, marketing and MICE proposals.
BOOKING PROGRESS
Clarify questions, coordinate needs and resolve issues so collaboration moves more smoothly toward conversion.
Destination performance is the shared goal.
Property growth × DMC opportunity × Greater China travel trade growth.
04 / HOW WE WORK
ALTRISE Market Growth Cycle
PHASE 01 →
Understand the product
01 Discover
Understand your commercial goals
02 Experience
Identify your product’s distinctive value
03 Optimize
Prepare the product for trade adoption
PHASE 02 →
Advance the market
04 Plan
Align positioning, content and channels
05 Activate
Support local DMC partners and travel agencies in promotion and sales
PHASE 03 ↻
Build sustained growth
06 Refine
Resolve questions and apply market feedback
07 Deepen
Build continuing opportunities with partners
Connect your property with the right travel segments, channel partners and marketing resources—turning market attention into commercial opportunity.
GIT
Group Inclusive Tour
Group itineraries and series-tour planning
FIT
Free Independent Travel
Flexible stays and individual travel arrangements
TTD
Things to Do
Local activities and destination experiences
MICE
Meetings & Incentive Travel
Corporate groups and incentive-travel planning
Trade Development
Travel Trade Partnerships
Travel agency, tour-operator and local DMC partner relationships
Marketing
Brand Promotion & Demand Development
Localized content and market visibility
MARKET ENGAGEMENT
From traveller talks at travel-agency retail stores to product sharing sessions for travel professionals, we bring property and destination strengths to the market. Clear introductions and practical product knowledge help travellers understand the experience and partners plan and promote with confidence.
Traveller Engagement
Northern Vietnam destination travel talk
Travel-agency retail store, Taipei · 11 Apr 2026
Travel Trade Product Sharing
Vietnam travel product session
Taipei Association of Travel Agents · 17 Sep 2026
CASE STUDIES
Selected examples from Derrick’s work in property market representation and destination development—connecting distinctive experiences with the needs of Taiwan’s travel trade and advancing product planning and adoption.
Dragon Pearl Cave
From a new experience to Northern Vietnam itineraries in Taiwan.
CORE WORK
Chinese-language product information and marketing materials; trade education and operational updates; coordination across the property, local DMC partners and travel agencies.
MARKET PROGRESS
With shared commitment from the property and its partners, Dragon Pearl Cave is now included by the vast majority of Taiwanese travel agencies operating Northern Vietnam itineraries, establishing broad channel coverage.
Derrick supported Dragon Pearl Cave—a cave dining and live performance experience—as it entered the Taiwan market. Chinese-language product information, marketing materials, trade education and regularly updated operating details helped travel agencies understand the product and plan it into itineraries. Coordination with the property and local DMC partners turned the experience into clear product information and tangible reasons to include it. The work expanded the property’s market reach, created differentiated itinerary content for DMC partners and Greater China travel trade, and strengthened Northern Vietnam’s appeal.
Yen Tu Destination
Bringing regional assets together as a destination-travel concept.
CORE WORK
Combine regional assets into a destination-travel proposition; identify compelling reasons to include Yen Tu in Northern Vietnam itineraries; provide Chinese-language materials, trade talks and familiarization support.
MARKET PROGRESS
Product coverage and visibility for Yen Tu in Taiwan are steadily expanding, with its presence across leading Taiwanese travel agencies nearing completion.
Derrick brought together previously scattered information on activities, performances, dining and accommodation into a cohesive destination presentation. Starting with Taiwanese travel agencies’ product needs and existing Northern Vietnam itineraries, he identified the strongest reasons to include Yen Tu: an itinerary connection with Ha Long Bay, the complement of mountain culture and bay experiences, and differentiated journeys created by distinctive stays and cultural activities. Chinese-language materials, trade talks, familiarization arrangements and coordination with the property and local DMC partners helped turn these strengths into clear itinerary proposals and products. The work gave the property a more complete destination story, opened partnership opportunities for local DMC partners and provided travel agencies with more distinctive, better-supported Northern Vietnam products.
PARTNER NETWORK
HOTELS & DINING · CRUISES · DESTINATION EXPERIENCES
05 / WHY ALTRISE
Experience across product and market
Experience across travel-agency product planning, digital distribution and property market representation helps us understand how travel partners select, plan and sell products—connecting your strengths with market needs.
A clearer route into Greater China channels
We organize complete product information, itinerary applications and sales highlights around travel-agency needs. Chinese-language materials and product training help partners plan, list and sell with greater confidence.
Partnerships that create shared benefit
We connect your commercial goals with local DMC partner and travel-agency needs to develop more competitive travel products—and give every partner a stronger reason to collaborate and promote.
Ongoing support after listing
We continue to answer product questions, coordinate bespoke requests and help resolve issues—reducing checks and back-and-forth while supporting booking progress and long-term partnerships.
Derrick Yeh
Founder & Principal Consultant
Derrick has more than a decade of travel-industry experience across travel-agency product planning, digital distribution and property market representation. He understands both property and travel-trade needs, helping properties turn distinctive experiences into products partners can understand, adopt and sell.
TRAVEL PRODUCT PLANNING
At leading Taiwanese travel agency Cola Tour, Derrick worked on Hong Kong, Macau and Guangdong products and led the product team. His experience spans marketing, FIT, GIT, MICE and events.
DIGITAL DISTRIBUTION DEVELOPMENT
At Klook, he advanced B2B distribution partnerships with travel agencies, e-commerce platforms and hotel groups, bringing extensive OTA operating and business-development experience.
TRAVEL PROPERTY MARKET DEVELOPMENT
He currently supports Greater China business development for Ambassador Cruise and travel brands under the Tùng Lâm Group.
06 / CONTACT
Tell us about your property, target market and the partnerships you want to build.